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Case Study

Deep Sourcing

Designing and validating an AI sourcing system that runs multi-strategy search, ranks candidates, and explains fit across pre-apply and post-apply workflows.

Product Strategy Experience Design Engineering Implementation System Design
Early Deep Sourcing exploration screens

Search the full talent pool, explain every fit

Deep Sourcing started with one practical goal: give recruiters a ranked shortlist they can trust without adding extra workflow steps.

Core idea

Run parallel search strategies across the full talent pool instead of one narrow query path.

Output shape

Return one ranked list with transparent fit explanations for each candidate.

Recruiter value

Reduce manual filtering and bring confidence to early decision-making.

Case study frame

This project focused on quality, trust, and actionability in one sourcing flow.

Ideation and research loops

Design and engineering worked in short loops to move from concept to a testable system with less setup friction.

Ideation

Cross-functional workshops mapped technical constraints and identified viable matching concepts.

Prototyping

Concepts were translated into testable workflow models to validate feasibility and value early.

Research signal

Users repeatedly asked for fewer steps, not more options.

System change

Match criteria auto-populated from job posts and setup collapsed into one clear review step.

Deep Sourcing ideation and workflow planning

Results-first candidate matching

The launch model prioritized useful results early, then layered in depth only when needed.

Matching engine

Parallel pool search ranked candidates and attached fit reasoning to each recommendation.

Faster first value

Auto-populated criteria reduced setup effort and shortened time to first meaningful output.

Adoption effect

A results-first flow lowered the barrier to trial and improved confidence in early interactions.

User expectation

Recruiters expected high performance with low overhead, and the experience was shaped to that bar.

Deep Sourcing results and ranking flow

Explainable AI and in-flow outreach

Explainability was essential. Recruiters needed to understand why a candidate matched, not just see a score. Comparative reasoning blocks translated resumes and job criteria into fast, scannable explanations.

Actionability was equally important. Matches lose value when outreach requires switching tools. The outreach flow kept recruiters in one place, supported AI-assisted personalization, and synced activity back to ATS automatically.

Candidate card design system for Deep Sourcing
Candidate review interaction in Deep Sourcing

Outcome quality and user confidence

300%Increase in high-quality matches
68%Match satisfaction, up from 42%
60%Successful sourcing or workflow outcomes

The strongest signal was quality. Deep Sourcing delivered a 300 percent increase in high-quality matches and materially improved candidate response outcomes compared with the previous model.

Confidence improved alongside quality. Match satisfaction rose from 42 to 68 percent, showing that explainability and in-flow actions made results easier to trust and use.

Workflow motion studies

Deep sourcing workflow motion clip 1
Deep sourcing workflow motion clip 2
Deep sourcing workflow motion clip 3

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